Setting up conversion tracking using Google Analytics 4
Before starting make sure that you have your Google Analytics 4 property linked to your Google Ads Account.
Go to Google Ads and click on Tools and Settings ➡️ Linked Account.
Select the ”From Google” section to find the google analytics details.
Once inside you will see all the Google Analytics properties linked to your account along with the status of Not linked or Linked. Choose the account or property and click ”link”.
A message asking to confirm if you want to verify your account will prompt, you can enable the option to Import Google Analytics audiences to the account.
And finally, you will be able to see your account linked in the dashboard.
Steps to set up the conversion tracking in Google Analytics
Click in Tools and Settings ➡️Conversion.
If you haven’t set up a conversion action before, you will see the dashboard similar to the screenshot below:
After clicking ”new conversion action”, you will see an array of options to choose to set up your tracking code.
For this example, we will use Google Analytics 4. Go Ahead and Click on import.
Make sure that the web option is enabled before continuing.
Since we have already linked our Google Analytics to our Google Ads Account we can see all the events that we can import and use to track our conversion actions. Proceed to select the event or events that you plan to track in your campaigns and finally click on “Import and Continue”.
And that is easy it is to set up and import conversions from Google Analytics 4 to Google ads without using actual code in the process.
