As a Google Ads marketing professional, I provide regular reports and analysis of the ad campaign's performance, which is usually on a weekly or monthly basis. The frequency can be adjusted based on the client's needs, the campaign's goals, and the amount of data that needs to be analyzed.
To pull performance metrics, I use a combination of Google Ads reporting tools and third-party tools like Google Analytics, which allows me to track key metrics such as impressions, clicks, conversions, cost per click (CPC), cost per conversion (CPA), return on ad spend (ROAS), and others.
I also provide insights and recommendations to improve the campaign's performance and keep the client informed of the campaign's progress and results. My objective is to give the client the necessary information to make informed decisions and ensure the campaign is on track to achieve its goals.